A strange brief you might say- this concept was created by a PR agency on behalf of a client. After reading the brief outline myself and a fellow student stepped up to take the challenge.
At first glance I considered this project to be quite simple, however after ideas started to generate it became clear that quite a few elements needed to be considered, for example what type of box would we present this logo in? What type of potatoes would be most suitable?
We agreed on an idea that involved creating the logo purely from a mosaic of different coloured potatoes. Next came the potato research.
I, myself am no expert in potatoes so I was surprised to see how many different types we came across, for instance in Marks and Spencers we came across some potaoes no bigger than a 50p!
After conducting some experiments with the different potatoes we were able to decide which ones to use and how to paint them effectively so they fit in with the logo.
Next to consider was the making of the boxes, as the client now desired two of the same design.
After an unexpected "hurdle" we decided to construct the containers ourselves and paint them white so they would embrace an elegant quality.
The potato mosaic itself was next on the list and this step was the most challenging. This task involved literally putting the potaotes together like a puzzle, not just any potato would do.
The final outcome consisted of a red potato border with white potatoes surrounding small painted blue potatoes presented in the logo shape.
Finally to make it look professional a perspex lid was added.
If I'm honest with myself I didn't think poatoes could look so goodand artistic!
So far we have had positive feedback from the clients and are waiting to hear how the stands were percieved at the Farmer's show which they were produced for.
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